A new way of conducting market research is being used in the development sector. This innovative method is called impact sourcing and is a powerful tool for creating positive change.
Impact sourcing is a form of market research that focuses on finding and engaging with participants who are typically marginalized or excluded from traditional research methods. This type of research aims to understand the needs and experiences of these groups to create more inclusive development programs and products.
While traditional market research relies on surveys and focuses on groups to collect data, impact sourcing uses a combination of qualitative and quantitative methods to gather insights. This includes interviews, ethnographic studies, and surveys.
The benefits of using impact sourcing are twofold. First, it provides valuable data that can be used to improve development programs and products. Second, it helps to build relationships with marginalized groups and create opportunities for them to participate in the development process.
