B P Bhagat Bldg, Ayre Road, Tukaram Nagar, Dombivali (E)
 
Our Mision
To be the most trusted and transparent, fair trade organization that creates positive Change for farmers, artisans, and the environment.
 
Our Vision
To uplift the lives of impoverished farmers and artisans by providing them with dignified work and connecting them to markets.
 
Core Values
We believe that ethics and values should come before profit, and we admire the hard work of those who sweat a lot to make a living.
About Us

Shop for Change Fair Trade

Shop for Change is a nonprofit organization founded in 2009 and incubated by European Union and Traidkraft UK, restructured by Saameer in 2015. Shop for Change's Mission is to empower farmers, artisans, and their families via sustainable trade and provide long-term solutions to poverty. As an Indian NGO, we are the country's first Fair Trade label. We are committed to providing a meaningful and lasting impact on society through sustainable social Change. Through our work, we hope to make the world a better place.

 Sustainable Livelihood
 Empowering farmers & Artisans
 Empowering women
 Caring for Nature
Our Methodology

Our Methodology

Impact
Sourcing
Beneficiary
Identification
Fight Poverty Via Trade, Not Aid !
Sustainable
Solution
About Us

The plight of the Farmer...

Root cause of Poverty – Lack of Livelihood

We decided to study unexplored views of pioneering Indian social entrepreneur Mahatma Phule. 300 years ago every farmer had an assured employment under the rule of the king along with his own family business of either farming, pottery, carpentry & forging etc.

But all this collapsed after the entry of East India company who slowly wiped out all kingdoms of India. Due to this it opened doors to capitalism which resulted in converting small business into bigger industries and took away the livelihood of small artisans.

Since then 2/3rd population of India is facing biggest challenge earning sustainable livelihood.

Despite India's Economic Boom, Small and Marginal Farmers Can't Even Make a Decent Living. A Small Farmer Barely Earns ₹. 2500/- Per Month.

 
10,000++
Farmers Benefited
 
1,000++
Tribal Benefited
 
500+
Women Empowered
 
1,000,000
Fair Trade Products Sold
Our Purpose

Farmers producing the best agriculture products struggle to market them at reasonable prices, whereas consumers cannot obtain good quality agricultural products at affordable prices

  • Traditional supply chain and distance from end-consumers results in mismatch between what consumers want and what farmers produce
  • NGOs and Non-Profit Organizations mostly aim to improve farmers’ quality and quantity of produce; not market access
  • Forced to deal with middlemen, farmers do not get competitive prices for their produce and continue to remain price-takers
  • Consumers are becoming increasingly aware of the ill-effects of synthetic and chemical use in farm produce
  • Awareness of the benefits of fully natural and chemical free products is driving demand for organic
  • Challenge is to obtain reliable organic products at affordable prices

There is a clear need for farmers to reach directly to consumers – This will ensure sustainable livelihoods for farmers while supplying quality organic products at competitive prices

Our Inspiration
  • India's way is not Europe's; India is not Calcutta and Bombay. India lives in her seven hundred thousand villages.
  • Today cities dominate and drain villages so that they are crumbling to ruin.
  • Urbanization in India is slow but sure death for her villages and villagers
  • Return to villages means a definite, voluntary recognition of the duty of bread labour and all its connotes.
Projects

Current Projects

Project 1

Market Generation

Project 2

Fair Trade Tourism

Project 3

Tree Plantation

Project 4

Skill Development

Meet The Team

Our Leadership Team

Dr Sudhir Kumar Goel
Director & Chief Mentor

After completing his Master's in Development Studies from the University of Bath, UK, and a PhD in Physics from the Bhabha Atomic Research Centre, he joined the Indian Administrative Service in 1982. He held various senior positions in Maharashtra, primarily in Agriculture and Cooperation. After retiring in July 2015, he worked as a freelance consultant. His primary interest is in establishing public-private partnerships for integrated value chains.

Saameer Ravindra Athavale
CEO

A Production Engineer with over twenty years of experience spanning multiple areas, such as submarine design, IT Enabled Solutions, Energy Conservation, Organics farming and Social Enterprise.

Gunjan Jain
Director

Gunjan Jain is a health-tech startup CEO with over 20 years of experience building and scaling high-growth healthcare and life sciences companies. As an IIT Bombay alumnus and a strong advocate of women's empowerment, health and sustainability, she is passionate about using technology to improve healthcare. Gunjan's core strength in building inclusive teams will help the organization's mission to improve the livelihoods of poor farmers and artisans across India. When she's not working, she enjoys scaling mountains in the Himalayas and sharing her love for books with her two children.

Nilesh Baban Kale
Director

Post Graduate in Physics with more than 10 years of experience in Banking, insurance and avid socialist

Chitra Jathar
Director

Graduate in Psychology with more than 15 Years of experience in social enterprising. Chitra works with Small businesses and helps them promote their products, especially women entrepreneurs.